Research tools
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Databases (A-Z)The databases provide you online access to valuable information including articles from thousands of journals, e.g. PubMed, JSTOR, SCOPUS, and much more.
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Journal SearchSearch for journals, newspapers, and magazines by title.
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Research GuidesBrowse the list of Research Guides by subject area. The contact information for the librarian or specialist is provided on each guide.
Librarian
Allison Smith
elle | she, her
Contact:
Réserver une consultation de recherche
Book a research consultation
Bibliothèque de gestion
Management Library
DMS 2141
Allison.Smith@uOttawa.ca
Book a research consultation
Bibliothèque de gestion
Management Library
DMS 2141
Allison.Smith@uOttawa.ca
Français
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Marketing et publicitéVersion française de ce guide.
Recommended Databases
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Passport GMID » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new windowPassport GMID (Global Market Information Database) is Euromonitor International's global market analysis software platform. Analyses industry trend data, market sizes and market shares from countries around the world. Contains long historic and forecast data series, and allows for comparison of data across countries.
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IBISWorld » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new windowIBISWorld provides hundreds of in-depth Canadian, U.S. and Global industry market research and business environment reports.
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Vivintel » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new windowVivintel is a Canadian consumer survey survey database that breakdown responses to questions on lifestyles, media consumption, purchasing decisions and more. This tool allows you to examine the survey results by demographic segments. Formerly known as PMB (or Print Measurement Bureau).
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HS Talks - Marketing StrategyHS Talks publishes animated audio visual presentations by leading world experts. Check out this video series on Marketing Strategy.
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Haver AnalyticsFind annual economic statistics and daily market information for Canada and the U.S., G10+ Countries and emerging market countries.
Marketing and Advertising Handbooks
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Absolute Essentials of Advertising
by
Publication Date: 2022 -
The Palgrave Handbook of Interactive Marketing
by
Publication Date: 2023
Associations
Many associations distribute very useful information freely on the Web. Here are some suggestions to start, but it is also recommended to use a search engine to find others.
NOTE: While acess to some information such as statistics and detailed data are generally limited to members, it is always worth checking their availability.