Market Research - Databases
- Vividata » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new windowVividata: A source of print and digital audience data for magazines and newspapers. Vividata is the amalgamated organization of media measurement bodies NADbank and PMB.
- Statista » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new windowAn online statistics, market research, and business intelligence portal. Provides data on market forecasts, industry reports, digital market outlooks, and consumer market outlooks.
- Passport GMID » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new windowInternational reports and data on 22 consumer products industries and 4 service industries
- PitchBook » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new windowPitchBook offers access to public and private markets data on market intelligence, business development, due diligence, deal execution, deal sourcing, fundraising, etc.
FINDING INFORMATION ON INDUSTRIES AND COMPETITORS:
To find information on competitors or industries consult the Company Information research guide, the Industry Information research guide or the Financial Research and Learning Lab’s How-to | Database Tables page.
Canadian Data - Government Websites
- Statistics Canada WebsiteBrowse by subject or search by keyword to see what statistics might be available in for an industry or consumer segment.
- Canadian Industry StatisticsInformation on the number and of size of businesses in a particular industry/sub-industry, as well as financial performance information for those industries.
TIP: Find your industry's NAICS code in order to more easily search the Canadian Industry Statistics page and other Innovation, Science and Economic Development Canada (ISED) pages.
- Canada Post Precision TargeterHone in on the number of households/businesses in an area that match specific filters by using Canada Post's tool intended to be used for targeted mail-out campaigns.
- Statistics Canada - CensusHere you will find data from the 2021 Census as well as links to previous surveys. Access city, provincial and country level data on education, income, work, families, dwellings, births and deaths.
American Data - Government Websites
- Data.govThe U.S. Government's open data portal.
- United States Census BureauExplore data about the people and economy of the United States.
- American Time Use SurveyFrom the U.S. Bureau of Labor, the American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
- U.S. Consumer Expenditure SurveysFrom the U.S. Bureau of Labor, the Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States.
International Data - Nongovernmental organizations (NGOs)
- OECD.StatAccess the OECD statistical service which allows searches and comparisons between databases, merging and personalization of tables, and downloading of statistical tables and metadata.
- UNESCO Institute for statisticsThe primary source for cross-nationally comparable statistics on education, science and technology, culture, and communication for more than 200 countries and territories.
Handbooks
Handbook of Market Research by Publication Date: 2022
Segmentation and Target Markets
- Targeting and Segmentation in MarketingHS Talks publishes animated audio visual presentations by leading world experts. Check out this video series on targeting and segmentation.
- How to Create Detailed Buyer Personas for Your Business [Free Persona Template]This Hubspot website gives good advice on how to create a persona (from a B2B perspective, but similar principals apply to B2C).
Market Segmentation Analysis by Publication Date: 2018
