Marketing and Advertising

Find information on brands & advertising

Try using some of the terms below to find books, articles and reports about brands and advertising in the library catalogue :

  • Branding (Marketing)
  • Brand name
  • Brand choice
  • Brand loyalty
  • Brand name products -- Management
  • Trademarks
  • Product management
  • Advertising
  • Internet marketing

You can use the databases below to find scholarly articles and other resources: