Find information on brands & advertising
Try using some of the terms below to find books, articles and reports about brands and advertising in the library catalogue :
- Branding (Marketing)
- Brand name
- Brand choice
- Brand loyalty
- Brand name products -- Management
- Trademarks
- Product management
- Advertising
- Internet marketing
You can use the databases below to find scholarly articles and other resources:
- Business Source CompleteFind articles about brands and marketing them. Hint: look in the thesaurus for "brand" to discover all aspects of brands covered in this resource.
- ProQuest One Business » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new windowGet articles on trademarks by typing "SU (brands)" in the search field and the name of the company or the desired product. For example: SU (brands) AND Nike.
- HS Talks -- Global Branding StrategiesHS Talks publishes animated audio visual presentations by leading world experts. Check out this video series on Global Branding Strategies.
Brands
- Vividata » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new windowFind survey data on Canadian print readership, non-print media exposure, product usage and lifestyles.
- Best Global BrandsTake a look at the top brands according to Interbrand.
- The World's Most Valuable Brands - Forbes.comLists the top brands in the world, according to Forbes magazine.
- Brand Finance BrandirectoryFind top brands in different sectors.
Advertising
- CARDonline - The Media Information NetworkFind advertising rates and data on all major media in Canada, and some selected international media.
- ARTstor Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new windowChoose from over half a million digital images of art, architecture, archeology, theater, history, etc. covering different periods and civilizations.
- Ads of the WorldAds of the World contains archives of ads and ad campaigns from around the world.
- Ad*AccessFind more than 7,000 ads in newspapers and magazines between 1911 and 1955; they reflect the main trends of American society, culture, business and technology.
- AdBrandsThis site allows you to evaluate the leading agencies and advertisers in the world's major advertising markets. Includes company profiles. Some content is behind a paywall.
Suggested books
User Experience Is Brand Experience by Publication Date: 2019-11-21
Innovation in Advertising and Branding Communication by ISBN: 9781003009276Publication Date: 2020-10-07
