Digital Transformation and Innovation DTI

Market Reports

Industry Statistics

Canada-specific

Global

Finding reports from NGOs, think tanks, consulting firms

There is useful sector analysis on the internet - unfortunately it's buried within lots of useless info! There are a couple tricks you can try on Google

Searching specific websites - if you want to find reports written by specific firms (management consultants like EY or Boston), search only their websites. Add 'site:(ey.com OR bcg.com OR....)' to your search. If you want to search think tank websites, you can use this search tool from Harvard. Remember you'll only be getting a limited perspective this way.

Search for any PDF file - usually a meaningful report is published as a PDF file, so you can search only these by adding 'filetype:PDF' to your search.

SIC/NAICS codes

The Standard Industrial Classification (SIC) code number was established in order to promote the comparability of statistics. The SIC code has been revised over the years and some code numbers have changed.

It is important to be careful when comparing data from different publishers and over a long period of time. Beginning with the 1997 Economic Census, the Census Bureau began using a new North American Industrial Classification System (NAICS) (pronounced "nakes") which is more closely aligned with international codes.

Many commercial publications have converted to NAICS, but some still use SIC codes.

Use the websites below to find SIC or NAICS codes for a particular industry. Also, many company profiles provide the SIC and/or NAICS code for the industry or industries a particular company belongs to. Learn more about using NAICS codes.

Industry Information Research Guide

In addition to the industry and market research sources listed on this page, consult the Industry Information Research Guide.