"Content Analysis, Qualitative" dans The International Encyclopedia of CommunicationABSTRACT: From a general perspective, there are two main differences between quantitative and qualitative content analysis. First, quantitative content analysis works deductively and measures quantitatively. In this respect, quantitative content analysis decomposes the text material into different parts and assigns numeric codes to these elements or parts. Of course, such parts are not just words, but are rather issues, statements, arguments, or bundles of → meaning. By contrast, however, qualitative content analysis works inductively by summarizing and classifying elements or parts of the text material and assigning labels or categories to them. In this respect, qualitative content analysis searches rather for “coherent” meaning structures in the text material. Second, quantitative content analysis can deal with a large quantity of text material. Qualitative content analysis, on the other hand, is limited to a few pieces of text material – whether these are newspaper reports, interview transcripts, or observational protocols. In practical respects, one can say that quantitative content analysis applies category schemas for the purpose of measuring quantitatively, whereas qualitative content analysis develops categories in a qualitative, rather inductive, or hermeneutic, way. Further differences that are emphasized by advocates of qualitative methodology or the qualitative paradigm will be discussed later.