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What is Visual Culture?

Visual culture is a way of studying a work that uses art history, humanities, sciences, and social sciences. It is intertwined with everything that one sees in his day to day life - advertising, landscape, buildings, photographs, movies, paintings, apparel - anything within our culture that communicates through visual means. When looking at visual culture, one must focus on production, reception, and intention, as well as economical, social, and ideological aspects. It reflects the culture of the work and analyzes how the visual aspect affected it. It focuses on questions of the visible object and the viewer - how sight, knowledge and power all are related. Visual culture analyzes the act of seeing as 'tension between the external object and the internal thought processes'. (Georgetown Inventory of Visual Culture) - Leah Houston

Is the new Beyoncé video a tribute to Pipilotti Rist? (Phaidon, 2016)