Database Guides
Open the PowerPoint files below as a slideshow for an interactive experience.
Industry Forecasts & Reports
Company & Competitor Profiles
Consumer Surveys & Trend Reports
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Vivintel » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new window
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The Conference Board of Canada E-Library Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new window
Statistics & Demographics
Articles & News
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Business Source Complete » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new window
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Factiva Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new window
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Canadian Business & Current Affairs Database (CBCA) Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new window
Sample Books
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Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research
Call Number: Available OnlinePublication Date: 2012
Relevant Research Guides
User Manuals & Tutorials
Evaluating Secondary Data and Information
Referencing
The two parts of a proper reference:
1) In-text citation (APA Style):
(Griffin et al., 2011, p. XX) for direct quotes.
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Use quotation marks (") around direct quotes.
(Griffin et al., 2011) for summarizing and paraphrasing.
2) Bibliography (APA Style):
Griffin, R. W., Ebert, R. J., Stark, F. A., Lang, M. D., Hitt, M. A., Black, S., Porter, L.W. (Eds.). (2011). Introduction to Business Management, 2nd custom edition. Pearson Learning Solutions.
For more information on citing using the APA style, consult our citation guide. Also, check out the Citation management guide which outlines different tools to help you organize and use your references within assignments, and to quickly create bibliographies.
