Reference Books
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FP markets, Canadian demographics
Call Number: DMS Reference HC 111 .S87 -
The future demographic: global population trends and forecasts to 2020
Call Number: DMS Reference HA 155 .F87 2009
Where to Start?
You will also want to look at the Marketing and Advertising Research Guide.
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Census CanadaThe census provides a statistical portrait of Canada and its people.
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2011 Census ProfilesLook in the Canadian census data for smaller geographic areas, including by postal code. Census tracts are small, relatively stable geographic areas that usually have a population of 2,500 to 8,000.
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Canadian Business PatternsCanadian Business Patterns provide counts of business establishments by NAICS industry classification numbers (2, 3, 4, 6 digits), geography and employment size, and are issued twice yearly from Statistics Canada.
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Population and Demography (Census) StatisticsAccess the many sources of population and demography statistics.
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Standard Tables on spending, household equipment and housingExcel tables for full-year and part-year households from the Survey of Household Spending, current. From Statistics Canada.
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Vivintel » Ce lien s'ouvre dans une nouvelle fenêtre / This link opens in a new windowVivintel is a Canadian consumer survey survey database that breakdown responses to questions on lifestyles, media consumption, purchasing decisions and more. This tool allows you to examine the survey results by demographic segments. Formerly known as PMB (or Print Measurement Bureau).
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OECD.StatAccess OECD’s comprehensive statistical service, providing cross-database searching and comparisons, table merging and customization, and downloading of statistical tables and metadata.
