Business Plans

Where to Start?

In addition to the industry and market research sources listed on this page, consult the Industry Information Research Guide. It identifies key resources in many industries.

Research for Emerging Industries

Here are some useful links for information related to emerging industries that may not be available in more traditional sources.

Social media

Check out this research guide by the business librarians at Rutgers University for links to great information sources for statistics, research and reports on social media.

The Pew Internet & American Life Project produces reports exploring the impact of the internet on American families, communities, work and home, daily life, education, health care, and civic and political life.

Social Networking Watch gathers news and information on the social networking and social media industries.

Cellphones/Smartphones/PDAs

comSCORE is an Internet marketing research company providing marketing data and services to internet businesses. You can check out their free press releases for information on online behavior or their Data Mine for graphical representations of some of their research findings.

Browse through press releases in the Mobile Market Research section of this website for links to original market research.

Green Marketing

Greendex is a project from National Geographic and GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.

The Green Marketing section of the US Small Business Administration contains links to help you get started researching consumer attitudes and behaviors toward green products.

Resources for Marketing Planning

Financial Times: Emerging Market News

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